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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 7
European Society for Opinion and Marketing Research
ESOMAR, the European Society for Opinion and Marketing Research, was founded in 1948. It is a nonprofit association for marketing research professionals. ESOMAR promotes the use of opinion and marketing research to improve marketing decisions in companies worldwide and works to protect personal privacy in the research process. Visit the association's website at www.esomar.org.
How can ESOMAR help marketers to protect the privacy of research subjects when conducting marketing research in other countries?
ESOMAR, the European Society for Opinion and Marketing Research, was founded in 1948. It is a nonprofit association for marketing research professionals. ESOMAR promotes the use of opinion and marketing research to improve marketing decisions in companies worldwide and works to protect personal privacy in the research process. Visit the association's website at www.esomar.org.
How can ESOMAR help marketers to protect the privacy of research subjects when conducting marketing research in other countries?
Explanation
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The European Society for Opinion and Mar...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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