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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 26
How has digital media affected the pricing of products? Give examples of the opportunities and challenges presented to marketers in light of these changes.
Explanation
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Digital media has changed the marketing ...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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