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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 6
Packaging provides product protection; customer convenience; and promotion of image, key features, and benefits. Identify a product that uses packaging in each of these ways, and evaluate the effectiveness of the package for that function
Explanation
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One of the famous chips brand is Lays. T...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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