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Essentials of Business Communication 8th Edition by Mary Ellen Guffey
Edition 8ISBN: 978-0324587999Essentials of Business Communication 8th Edition by Mary Ellen Guffey
Edition 8ISBN: 978-0324587999 Exercise 2
Knowing Your Audience
Your Task. Select a recent issue of Fortune, The Wall Street Journal, Fast Company, Business Week, The Economist, or another business periodical approved by your instructor. Based on your analysis of your classmates, select an article that will appeal to them and that you can relate to their needs. Submit to your instructor a one-page summary that includes the following: (a) the author, article title, source, issue date, and page reference; (b) a one-paragraph article summary; (c) a description of why you believe the article will appeal to your classmates; and (d) a summary of how you can relate the article to their needs.
Your Task. Select a recent issue of Fortune, The Wall Street Journal, Fast Company, Business Week, The Economist, or another business periodical approved by your instructor. Based on your analysis of your classmates, select an article that will appeal to them and that you can relate to their needs. Submit to your instructor a one-page summary that includes the following: (a) the author, article title, source, issue date, and page reference; (b) a one-paragraph article summary; (c) a description of why you believe the article will appeal to your classmates; and (d) a summary of how you can relate the article to their needs.
Explanation
Verified
Verified
a) The author: L E
Article title: Leanin...
Essentials of Business Communication 8th Edition by Mary Ellen Guffey
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