
Retail Management 12th Edition by Barry Berman ,Joel Evans
Edition 12ISBN: 978-0132720823
Retail Management 12th Edition by Barry Berman ,Joel Evans
Edition 12ISBN: 978-0132720823 Exercise 4
What are the pros and cons of a firm such as Apple having its own retail stores and E-commerce Web site (www.apple.com) as well as selling through traditional retailers
Explanation
Multichannel retailing:
• A promotional...
Retail Management 12th Edition by Barry Berman ,Joel Evans
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