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Selling 8th Edition by Stephen Castleberry,John Tanner
Edition 8ISBN: 978-0073530017Selling 8th Edition by Stephen Castleberry,John Tanner
Edition 8ISBN: 978-0073530017 Exercise 17
In the opening profile, Jenna Weber describes the personalities of two different buyers. Are these two personalities the only two types you would expect to see? She says one Is easy to get along with, yet this one didn't buy her bacon promotion. Why, in your opinion, is that? What could she have done better?
Explanation
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Buying behavior stand for the way people...
Selling 8th Edition by Stephen Castleberry,John Tanner
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