
Selling 8th Edition by Stephen Castleberry,John Tanner
Edition 8ISBN: 978-0073530017
Selling 8th Edition by Stephen Castleberry,John Tanner
Edition 8ISBN: 978-0073530017 Exercise 11
"Sales Technology 6.1" illustrated the benefits of a lead scoring system. Assume you are starting a career as a stockbroker. Develop a system for rating prospects. The system should contain several important factors for qualifying prospects and scales with which to rate the prospects on these factors. Use the system to rate five of your friends.
(In Reference Sales Technology 6.1)

(In Reference Sales Technology 6.1)

Explanation
Prospecting stands for the process where...
Selling 8th Edition by Stephen Castleberry,John Tanner
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