Selling 8th Edition by Stephen Castleberry,John Tanner

Exercise 13

In "Building Partnerships 8.1" you read about a salesperson who told a doctor to use a competitor's product. The story has a happy ending. But what if the doctor had not become one of Brendan's best customers as a result of Brendan's actions? If Brendan knew that was going to be the outcome, should he have suggested the doctor use his product, not the competitor's product?
(In Reference Building Partnerships 8.1)