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Selling 8th Edition by Stephen Castleberry,John Tanner
Edition 8ISBN: 978-0073530017Selling 8th Edition by Stephen Castleberry,John Tanner
Edition 8ISBN: 978-0073530017 Exercise 4
Men tend to respond more to jokes involving sexual innuendo than women do. Assume this statement is true for a male buyer you are going to call on next Tuesday. You learn that he loves jokes with a sexual bent. Is there any reason you should avoid using a joke with a sexual theme when calling on him?
Explanation
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Selling 8th Edition by Stephen Castleberry,John Tanner
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