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Selling 8th Edition by Stephen Castleberry,John Tanner
Edition 8ISBN: 978-0073530017Selling 8th Edition by Stephen Castleberry,John Tanner
Edition 8ISBN: 978-0073530017 Exercise 6
If partnerships are win-win, does that mean that market exchanges are win-lose? Is there an ethical difference between win-win and win-lose? Does the customer's value equation (recall from Chapter 1; value=benefits-[selling price+time and effort] have to equal in profit to the seller's profit equation for a transaction to be ethical?
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Selling partnership stand for the proces...
Selling 8th Edition by Stephen Castleberry,John Tanner
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