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Selling 8th Edition by Stephen Castleberry,John Tanner
Edition 8ISBN: 978-0073530017Selling 8th Edition by Stephen Castleberry,John Tanner
Edition 8ISBN: 978-0073530017 Exercise 12
Some research suggests that how salespeople handle complaints is more important than whether there are problems. In fact, handling complaints well is one way to win loyalty. So should a company not fix a problem that it knows will lead to some complaints, thus giving its reps a chance to satisfy those complaints?
Explanation
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Customer compliant is not at all good fo...
Selling 8th Edition by Stephen Castleberry,John Tanner
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