Business in Action 8th Edition by Courtland Bovee,John Thill

Exercise 5

Discovering Career Opportunities
Your college's career center offers numerous resources to help you launch your career. Imagine that you write a blog for students at your college, and you want to introduce them to the center's services. Write a blog post of 300 to 400 words that summarizes what the center can do for students.
Improving Your Tech Insights: Digital Products
The category of digital products encompasses an extremely broad range of product types, from e-books to music and movie files to software and instruction sets for automated machinery. Digital products are commonplace these days, but the ability to remotely deliver product value is quite a staggering concept when you think about it. (As just one example, consider that a single digital music player or smartphone can carry the equivalent of several thousand tapes or CDs.)
Supplying music over the Internet is amazing enough, but today even tangible products can be delivered electronically via three dimensional (3D) printing: The technology that deposits layers of ink in inkjet printers is being adapted to deposit layers of other liquefied materials, including plastics and metals. 3D printers are already being used to "print" product prototypes, architectural models, and a variety of electronic and mechanical components. The price of the technology is dropping far enough that 3D printing is starting to become a possibility for hobbyists, independent inventors, and small businesses. Cubify, maker of the Cube 3D home printer, promotes the ability to make your own toys or jewelry and create parts to repair things around the house.
Choose a category of products that has been changed dramatically by the ability to deliver value digitally. In a brief email message to your instructor, explain how digital technology revolutionized this market segment.