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Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952 Exercise 18
Some companies play up their home-country roots as they expand internationally, such as the way BMW and Mercedes emphasize their German engineering. Should H M promote some aspect of its "Swedishness"? Why or why not?
Explanation
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Company H should promote its "Swedishnes...
Business in Action 8th Edition by Courtland Bovee,John Thill
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