Business in Action 8th Edition by Courtland Bovee,John Thill

Exercise 20

Assume you're a Cisco executive leading the effort to acquire a small software company. The company is interested because it needs more resources to keep growing, but the founders are leaning toward an offer of a 50 / 50 merger with another small software firm. Neither software firm has experience with mergers or acquisitions, but the key players in both firms are on friendly personal terms. Based on what you've learned in this chapter and Behind the Scenes case study, what would be your pitch to convince them that joining Cisco would be a wiser business decision?