Business in Action 8th Edition by Courtland Bovee,John Thill

Exercise 4

Discovering Career Opportunities Careers in sales can be highly rewarding, if you have the right skills, opportunities, and incentives. Search online job postings for a sales position that is related to a career path you might want to pursue (even if you're not interested in sales specifically). Study the job description and identify the circumstances you would need to have in place in order to get motivated to excel in this job. For example, would the opportunity to help customers solve challenging problems motivate you?
Improving Your Tech Insights: Blogging and Microblogging Blogging and microblogging (of which Twitter is the best-known example) have revolutionized business communication in recent years. Far more than just another communication medium, blogging and microblogging help change the relationship between companies and their stakeholders by transforming communication from the formal mindset of "we talk, you listen" to an informal and interactive conversational mindset.
Identify a company in which one or more managers are regular bloggers or Twitter users. In a brief email to your instructor, explain how the company uses blogging to build relationships with customers and potential customers, employees and potential employees, and other stakeholder groups.