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Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952 Exercise 13
What is strategic marketing planning, and what is its purpose?
Explanation
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Strategic marketing plans help firms ide...
Business in Action 8th Edition by Courtland Bovee,John Thill
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Character 255
