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Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952 Exercise 1
Costco's online sales are growing, but even the company itself says its online presence will never be as fancy as Amazon's. Should the company's online presence be an extension of the brick-and-mortar stores, or should it try to compete more directly with Amazon? Explain your answer.
Explanation
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CC should compete directly with AZ. CC i...
Business in Action 8th Edition by Courtland Bovee,John Thill
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