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Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952 Exercise 25
Ethical Considerations. Manufacturers that have been selling to wholesalers and other intermediaries occasionally decide to start selling directly to end customers, which of course puts them in competition with the channel partners that have been selling for them. Even if this is legal, do you think such moves are ethical? Why or why not?
Explanation
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This practice is legal and ethical. The ...
Business in Action 8th Edition by Courtland Bovee,John Thill
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