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book Business in Action 8th Edition by Courtland Bovee,John Thill cover

Business in Action 8th Edition by Courtland Bovee,John Thill

Edition 8ISBN: 9780134129952
book Business in Action 8th Edition by Courtland Bovee,John Thill cover

Business in Action 8th Edition by Courtland Bovee,John Thill

Edition 8ISBN: 9780134129952
Exercise 4
What role does advertising play in the promotion strategy? What other promotion techniques does the article mention? Are any of them unusual or noteworthy? If so, why?
Explanation
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Advertising helps in the promotion of a ...

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Business in Action 8th Edition by Courtland Bovee,John Thill
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