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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 5
NBA superstar Michael Jordan for many years endorsed Hanes underwear, among many other brands. Suppose you were brand manager for Hanes and had to come up with a replacement for Mr. Jordan. Who would you select Justify the rationale behind your choice.
Explanation
Verified
Verified
MJ had been associated with H underwear ...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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