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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 17
Based exclusively on the data in question 13, if you were an advertiser deciding whether to advertise your brand just to people ages 18 to 24, just to the 25-to-34 age group, or to both age groups, what would be your decision Provide a detailed rationale for your decision.
Explanation
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Table in the previous problem indicates ...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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