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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 4
Can you recall any prominent brand placements in movies you have seen lately What were these placements Were the products "positioned" in positive or negative contexts How successful, in your opinion, were these placements
Explanation
Verified
Verified
Prominent Brand Placements
In Movies:
...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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