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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 4
A publication issue called the 100 Leading National Advertisers in Advertising Age is an invaluable source for determining how much money companies invest in advertising. Go to your library and find the most recent version of this issue. Identify the advertising expenditures and the media used in advertising the following companies: Apple, General Mills, Nike, and Walt Disney Company.
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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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