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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 6
Some marketing people claim that any news about a brand, negative or positive, is good as long as it enables the brand to get noticed and encourages people to talk about the brand. Do you agree that negative publicity is always good Under what conditions might it not be good
Explanation
Verified
Verified
The brand image is based on many factors...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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