expand icon
book Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews cover

Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

Edition 9ISBN: 978-1111580216
book Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews cover

Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

Edition 9ISBN: 978-1111580216
Exercise 14
Is ambushing unethical or just smart, hard-nosed marketing
Explanation
Verified
like image
like image

Ambushing marketing is part of customize...

close menu
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
cross icon