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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 13
The Outhouse Springs bottled water case illustrated an effective application of billboard advertising. With reference to the material on "buzz generation" and viral marketing covered in Chapter 21, what is it about this particular campaign that may make these results atypical and thus unrepresentative of more mundane products advertised via billboards
Explanation
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The case example of 'OS' though shows th...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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