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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 4
Studies of college students' views toward personal selling were mentioned in the chapter and summarized in Table 23.1. Interview five students and ask them to rate each of the statements on a five-point scale labeled strongly agree, agree, neither agree nor disagree, disagree, and strongly disagree. Summarize the results from your small survey and draw implications based on the assumption that the five students you queried hold representative views.
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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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