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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 1
Describe a recent purchase you made. Indicate why that particular product was available at a store and, in particular, at the store where you bought it.
Explanation
Verified
Verified
Even though the marketing and the purchase options are developed in the modern business environment like e-commerce, the consumers prefer to buy the specific products in the traditional manner.
Consider the purchase of the latest model television of brand S by Mr. M. He preferred to buy TV from its show room rather than buying in online. While making this purchase he got the detailed information about the product and can also get live demonstration from the sales people. Apart from this a confidence can be gained by the consumer while purchasing the product.
The product TV which Mr. M bought was from the leading retail shop from the market. This product is available in this shop as it holds a good reputation in the market for its quality and service. From here the customers can get correct information about the product and can compare it with other brands. This store is more accessible for the consumers when considered its location. Hence the producers prefers this retrial shop as their distribution channel.
Consider the purchase of the latest model television of brand S by Mr. M. He preferred to buy TV from its show room rather than buying in online. While making this purchase he got the detailed information about the product and can also get live demonstration from the sales people. Apart from this a confidence can be gained by the consumer while purchasing the product.
The product TV which Mr. M bought was from the leading retail shop from the market. This product is available in this shop as it holds a good reputation in the market for its quality and service. From here the customers can get correct information about the product and can compare it with other brands. This store is more accessible for the consumers when considered its location. Hence the producers prefers this retrial shop as their distribution channel.
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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