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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 7
The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary Clinic. Look through the "Customers" and "Competitors" sections in the Situation Analysis and consider the following questions.
a. What different types of marketing research were conducted to fill out these sections of the marketing Plan
b. What are the strengths of the research conducted What are the weaknesses
c. Keeping in mind probable cost and time to complete, what additional research would you recommend
a. What different types of marketing research were conducted to fill out these sections of the marketing Plan
b. What are the strengths of the research conducted What are the weaknesses
c. Keeping in mind probable cost and time to complete, what additional research would you recommend
Explanation
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Company HVC is an animal veterinary clin...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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