Global Business 4th Edition by Mike Peng

Exercise 18

Your firm has been successfully exporting products to many customers around the world, but has never set up a subsidiary abroad. Top managers want to know whether the firm has reached a point that it would be advantageous to start setting up subsidiaries-and if so, what would be the top three countries where the first batch of subsidiaries can be set up and what would be the ideal mode of entry. Please prepare a report on what your research has uncovered.