Global Business 4th Edition by Mike Peng

Exercise 16

You are conducting an international survey concerning possible acceptance of a new leisure activity: space tourism. One issue that can influence whether individuals in a country find this new concept interesting is culture. Based on a data source that assesses culture around the world, identify the cultural trait that could measure general acceptance of space tourism by country. Then, determine which countries are ideal to target for commercialization. Be sure to support your position thoroughly in the report provided.