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Global Business 4th Edition by Mike Peng
Edition 4ISBN: 978-1305500891Global Business 4th Edition by Mike Peng
Edition 4ISBN: 978-1305500891 Exercise 13
Select one of the four Ps, and make the case that it is more important than the other three. Then make the case that all are equally important.
Explanation
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The four P's of marketing also referred ...
Global Business 4th Edition by Mike Peng
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