Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 6

Do you use Twitter If so, how do you use it Ask 10 people who are not taking this course if they use Twitter and how they use it. Can you identify any local businesses that use Twitter How does the company use it What about a national company Based on this information, write a paragraph about how Twitter is being used and how it can be used by businesses.