Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 8

Access the Web site of Chick-fil-A at www.chickfila.com. Access the Web sites of Chick-fil-A's competitors: KFC (www.kfc.com), Popeye's (www.popeyes.com), Church's Chicken (www.churchschiken.com), and Bojangles (www.bojangles.com). Which sites have a link to Facebook, Twitter, or other social media site Compare and contrast the information available and the design of each company's Web site. Which Web site did you like the best Why Which one did you like the least Why