Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 24

Find each of the following companies on the Internet. For each company, discuss how effective its Web site is in communicating an overall message. Also, discuss how well the marketing team integrates the material on the Web site. How well does the Web site integrate the company's advertising with other marketing communications
a. Revlon (www.revlon.com)
b. J.B. Hunt (www.jbhunt.com)
c. United Airlines (www.united.com)
d. Steamboat Resorts (www.steamboatresorts.com)