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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 30
Information is one key to developing a successful integrated marketing communications program. Access each of the following Web sites and examine the information and news available on each site. How would this information help in developing an integrated marketing campaign
a. Brandweek (www.brandweek.com)
b. Adweek (www.adweek.com)
c. Mediaweek (www.mediaweek.com)
d. Branding Asia (www.brandingasia.com)
a. Brandweek (www.brandweek.com)
b. Adweek (www.adweek.com)
c. Mediaweek (www.mediaweek.com)
d. Branding Asia (www.brandingasia.com)
Explanation
Verified
Verified
Information is a key to develop successf...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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