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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 1
Name the transmission devices, both human and nonhuman, that carry marketing messages.
Explanation
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The transmission devices are those which transfers message about a product or service which is being marketed by an organization.
During any communication process a transmission device is used, either human or non human to transfer the message from sender to the intended receiver.
Non human devices are television, radio, billboards, newspaper, magazine, internet, social network etc. These all are used today as transmission devices for marketing of a product.
Various human transmission devices are when a human talks about a product or service to another. For e.g. a lady tells her friend to use a particular soap as she found it to be very good, In this example the lady is acting as a transmission device for marketing the soap.
During any communication process a transmission device is used, either human or non human to transfer the message from sender to the intended receiver.
Non human devices are television, radio, billboards, newspaper, magazine, internet, social network etc. These all are used today as transmission devices for marketing of a product.
Various human transmission devices are when a human talks about a product or service to another. For e.g. a lady tells her friend to use a particular soap as she found it to be very good, In this example the lady is acting as a transmission device for marketing the soap.
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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