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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 3
Brand parity has become a major issue for companies. Identify three product categories where the brand you purchase is not very important. Why is the brand not important Identify three product categories where the brand is important. What brand or brands do you typically purchase in each category
Explanation
Verified
Verified
The three categories where brand does no
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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