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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 15
How has the job of an advertising account executive changed How has the job of a brand manager changed How has the job of a creative changed How has the job of account planner changed How do the four jobs interact in the new marketing environment
Explanation
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With the changes in Integrated Marketing...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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