Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 6

Web sites constitute an essential element of a company's image. Access the Web sites of the following companies to get a feel for the image each company tries to project. Is the image projected on the Web site consistent with the image portrayed in the company's advertisements
a. Bluenotes ( www.blnts.com )
b. Portillo's Restaurants ( www.portillos.com )
c. BMW Motorcycles ( www.bmwmotorcycles.com )
d. McDonald's ( www.mcdonalds.com )
e. HP ( www.hp.com )