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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 22
Brand extension and flanker branding are common strategies for large corporations. Access the following Web sites. Identify the various brand extension strategies and flanker brands used by each company.
a. Marriott Hotels (www.marriott.com)
b. Procter Gamble (www.pg.com)
c. Sara Lee Corporation (www.saralee.com)
d. VF Corporation (www.vfc.com)
a. Marriott Hotels (www.marriott.com)
b. Procter Gamble (www.pg.com)
c. Sara Lee Corporation (www.saralee.com)
d. VF Corporation (www.vfc.com)
Explanation
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Brand Extension is a strategy used by or...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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