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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 1
Go to a local retail store. Choose five packages that are effective. Describe why they are effective. Choose five labels that are effective at capturing attention. What are the attention-getting aspects of each label
Explanation
Verified
Verified
Five packages in the local retail store ...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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