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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 3
Look up one of the following companies on the Internet. Discuss the image conveyed by each company's Web site. What positioning strategy does it use What changes or improvements could these companies make
a. Scubaworld ( www.scubaworld.com )
b. Union Pacific Railroad ( www.uprr.com )
c. Bicycle Museum of America ( www.bicyclemuseum.com )
d. Metropolitan Transportation Commission ( www.mtc.ca.gov )
e. Canyon Beachwear ( www.canyonbeachwear.com )
a. Scubaworld ( www.scubaworld.com )
b. Union Pacific Railroad ( www.uprr.com )
c. Bicycle Museum of America ( www.bicyclemuseum.com )
d. Metropolitan Transportation Commission ( www.mtc.ca.gov )
e. Canyon Beachwear ( www.canyonbeachwear.com )
Explanation
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Scubaworld is the organization which has...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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