
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 7
The management team at Terminix Pest Control has decided to expand through co-branding. To gather more information about Terminix, access its Web site at www.terminix.net. What kind of co-branding would you suggest Which companies should Terminix contact
Explanation
Co-branding is the partnership of two or...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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