Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 13

Almost everyone has an opinion about tattoos. Some attitudes are positive whereas others are negative. Few are neutral. Go to www.tattoos.com and examine the material that is on the Web site. Did this information modify your attitude toward tattoos What factors on the Web site influenced your attitude Find at least one additional Web site of a company that offers tattoos. Discuss the components of the Web site in terms of which components of attitude it is trying to influence: cognitive, affective, or conative.