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book Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack cover

Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Edition 5ISBN: 978-0132538961
book Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack cover

Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Edition 5ISBN: 978-0132538961
Exercise 19
United Raw Material Solutions, Inc. is a business-to-business marketplace that brings together buyers and sellers of textiles, petrochemicals, plastics, and electronics. Access the Web site at www.urms.com. Which members of the buying center would be most interested in this site What services and benefits do you see for buyers For suppliers
Explanation
Verified
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The mentioned company is a business to b...

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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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