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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 25
Examine the following Web sites. What kind of information is provided Which component of attitude is the site designed to affect: cognitive, affective, or conative
a. Kenneth Cole (www.kennethcole.com)
b. Starbucks (www.starbucks.com)
c. Cadillac (www.cadillac.com)
d. IKEA (www.ikea.com)
e. Baby Gap (www.babygap.com)
a. Kenneth Cole (www.kennethcole.com)
b. Starbucks (www.starbucks.com)
c. Cadillac (www.cadillac.com)
d. IKEA (www.ikea.com)
e. Baby Gap (www.babygap.com)
Explanation
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The mentioned websites contains the info...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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