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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 27
Review the three methods of evaluating alternatives. For each method, discuss a recent purchase you made using that method. Which method did you tend to use the most Why
Explanation
Verified
Verified
Evoked set approach: The evoked set incl...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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