Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 29

A member of the buying center has been asked to gather information about possible shipping companies for international shipments. Visit the following Web sites. What companies have the most appealing Web sites Beyond online materials, what additional information do they need to supply to the buying center in order to win the contract
a. ABC India Limited (www.abcindia.com)
b. SR International Logistics, Inc. (www.srinternational.com)
c. Falcon Transportation Forwarding Corp. (www.falcontrans.com)
d. Global Freight Systems (www.globalfreightsystems.com)