
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 7
An analysis of movie theaters revealed the primary moviegoers tend to be between 18 and 24 years of age. Twenty years ago, 44 percent of the individuals in this age bracket went to movies frequently. Today, less than 34 percent are frequent moviegoers.35 Conduct a customer analysis by interviewing five individuals between the ages of 18 and 24. Based on their responses, what suggestions would you make to movie theaters to reverse this declining trend
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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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